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View profileMillward Brown’s Global Futures Group brings you the hottest trends for the New Year Prediction 01: The Facebook newsfeeds will at the end of next year look very different from the ones we see now. We will see the rise of bigger, bolder, more interactive – and intrusive – Facebook advertisements in 2013. Read all the predictions here! What trends … Read more…
If a brand is meaningful, different, salient and can define, communicate and deliver differences, then it can grow. What is the biggest challenge in your business to create a strong brand? Leave a comment!
Those who center their business on improving people´s lives have a growth rate triple of competitors, and they outperform the markets by a huge margin. They dominate and create new categories and maximize profit in the long run. Give your comment on what you think is a growing as well as profitable brand and you … Read more…
What makes great advertisements? – Take 1 minute and 27 seconds for a short introduction! Check out the video below. What makes you stay and look on a TV commercial? What characterize good/bad TV commercials? Leave a comment.
LinkTM with facial coding measures the facial expressions through a web camera while the respondents are looking on your ads. Facial coding measures emotional reactions and analyses the spontaneous reactions connected to separate scenes in the movie. What unconscious reactions can you receive when you test your ad? Read more here. Can you guess what the … Read more…
It takes only 48 hours from that we have received stimuli till you have the final result of the pretest in your hand! This compressed version of Link™ can answer many important questions: – Is your communication strong enough? – Does it communicate your strategy? – Does it create effect on sales? – And among … Read more…
It seems that everywhere we turn these days we see or hear something about “big ideas.” Major global companies, including the likes of Coca-Cola, Procter & Gamble, Unilever, and Diageo, are putting increasing emphasis on finding powerful, mind-blowing creative concepts to fuel their marketing communications campaigns. But what exactly is a big idea? Check this … Read more…