Recent posts

The eight top drivers of brand

In advance of the 2013 rankings, Millward Brown has analysed all the previous results since 2006 to reveal the eight Top Risers overall, the brands with the strongest, most sustainable value growth over time. These are:  Subway +5,145%  Apple +1,045%  Amazon +470% Hermès +297% Verizon +230% McDonald’s +228% IBM +221% Google + 188% The results reflect … Read more…

Is less always more?

To cut marketing costs through shorter, more intense commercial and still manage to be maximal effective is tempting!  – And it can work if you have a strong brand and a specific recognizable manner! Read more. Our experience tells us that those who know their history and are good at understanding their current situation are … Read more…