Recent posts

The power of being meaningful, different and salient

The most successful brands are not just meaningful, not just different or not just salient – they are all three. Don’t sell your brand short by using a myopic model of brand building that only acknowledge one of the three ingredients. Instead realize the importance of all three, and use consumer insight, category understanding and … Read more…

The most valuable Global Brands 2013

We’re delighted to present you with the 8th annual edition of the BrandZ™ Top 100 Most Valuable Global Brands. Read the full report here A short cut to the Swedish brands in the report, we can present IKEA on place 74 an increase in Brand Value with 31%: IKEA has benefitted from a combination of … Read more…