Recent posts

Lurpak won a Silver Lion in Cannes – and is now winning the hearts of consumers

Congratulations to Lurpak, Arla Foods and their agency Wieden + Kennedy on winning a Silver Lion at the Cannes International Advertising Festival this weekend! The Cannes Festival is a prestigious creativity festival, where brands and agencies from all over the world submit their best campaigns in the hope of a reward. Winning a Silver Lion … Read more…

The importance of being meaningfully different

The yearly report from Millward Brown on the 100 most valuable global brands, BrandZ™ contains lots of interesting knowledge and insights on branding. One of the key words key to increase the equity of brands is meaningful. Across categories, the most valuable brands are generally meaningfully different. They’ve discovered important customer needs that they’ve filled in … Read more…