Recent posts

Information never comes to an end

We never have a full knowledge about a category or brand. In qualitative research the process of interpreting information never comes to an end. It is always possible to reach a deeper level. The qualitative researcher´s job is exciting but difficult. There are no standard solutions, each study is specially tailored and everyone is different. … Read more…

Instagram – a huge success!

Since Facebook’s billion dollar purchase of Instagram the amount of users on the photo-sharing platform has exploded. According to the company itself, there are 130 million active users of Instagram, more than 50% of these living outside the US. The increase in usage has been exponential. From our qualitative research we know what draws people to … Read more…

Instagram in the Danish market

Since Facebook’s billion dollar purchase of Instagram the amount of users on the photo-sharing platform has exploded. According to the company itself, there are 130 million active users of Instagram, more than 50% of these living outside the US. The increase in usage has been exponential, not least in Denmark. Roskilde Festival, the largest festival … Read more…

Which way?

How much better can we do marketing through the right approach and the right market research? These issues are always top of mind for our customers. But even we, the research companies must constantly ask ourselves: Can we optimize our survey designs to maximize customers’ business value? At Millward Brown we evaluate and continually challenge ourselves … Read more…