Recent posts

How to create a Happiness Machine with your advertising agency

In Denmark right now there is a heated debate on the role of advertising agencies. One of the biggest telecom companies, TDC, has decided to take all strategy work and all daily campaign follow ups out of the hands of their agencies, placing the tasks in-house. Other big advertisers and high profile companies such as … Read more…

Do you want jeans or jeans? Or pay for dots or hearts?

Brands that give us something extra, we are willing to pay more for. Even during a recession. But do consumers believe that they are getting something more out of a more expensive brand, or can a cheaper one work just as well? No simple answers. Different brands serve different purposes. Just take fashion as an … Read more…