Recent posts

The True Awards Jury found a True Winner

The True Awards Show in Denmark has just found its winners. Millward Brown tested two of the award winning ads for the Danish business newspaper Børsen’s Advertising Barometer: Best Ad and The Audience Award. The recipe for great and effective advertising Interestingly, the jury’s choice of Best Ad is completely in sync with Millward Brown’s … Read more…

How teens use social media and why it matters to brands

If you want to know the future of technology and its impact on society, study how teenagers interact with one another. Teenagers are digital natives, navigating in a complex and sophisticated world that most of us do not fully understand. Yet, teens are a highly interesting target group to many companies. Their behavior as consumers … Read more…

Should I use humour in advertising?

What makes you remember some advertisements and forget others? And how clearly can you link the message of the ad to the right brand? Those questions are always top of mind among us who create ads and work with communications.  The top five most working ingredients in the Nordics for successful advertisements are: 1. Wellknown … Read more…