Recent posts

How teens use social media

If you want to know the future of technology and its impact on society, study how teenagers interact with one another. Teenagers are digital natives, navigating in a complex and sophisticated world that most of us do not fully understand. Yet, teens are a highly interesting target group to many companies. Their behavior as consumers … Read more…

Teenagers, Brand Building and Communication: DOs and DON’Ts

Yo, wazup kids! Anyone 25+ might fall into the trap of thinking that young lingo could be a way of approaching teenagers when you want to get in touch with them and build a relation. Don’t ever go down that way, however. Teens have their own language and “teenish” is a language you will never … Read more…