Recent posts

All we want for Christmas is a happy family (and a new iPhone)

Most of us have a romantic dream of the perfect family christmas, gathering with everyone smilingly in front of the fireplace and feeling united. But this idyllic image is not going to happen – especially not in households with teenagers. Or is it? Teens are always checking their phones – physically present but not really … Read more…

Private Minds

How to navigate as a brand if you want to be a part of teenagers’ lives It is difficult to enter the sphere of teens – both in terms of being allowed access into their lives and being considered a relevant ”intrusion”. We call teenagers Digital Natives since they are practically born with digital communication, … Read more…