Recent posts

Facial Coding on BBC World News

Do your ads get all emotionals? As seen on BBC World News, Facial Coding captures intuitive (rather than considered) consumer response and is highly sensitive, improving the ability to optimize ads. Listen to Graham Page, from Millward Brown Neuroscience Practice, on BBC.

Facial Coding – Measuring Emotions without the Guesswork

There is extensive evidence that form a number of scientific fields that suggest that the traditional economists’ view of consumers as ‘rational optimisers’ is not correct. Behavioural Economics is the field most frequently cited as providing this contrary view. Work here, including that of Nobel-prize winner Daniel Kahneman seeks to inform economic theory with real-world … Read more…