Recent posts

McSnap – Conquering new areas of Social Media

Is Snapchat worth your while as a marketer? This is something that is yet to be discovered. McDonald’s is exploring the possibilities of social media with Snapchat and informs Mashable that within just a few days they reached “several thousand followers” on this platform.  Rick Wion, director of social media for McDonald’s, sees this as … Read more…

Speaking eye to eye with the teen target

Anyone who has worked with the teen target, knows that it is a target that is not only difficult to understand but also difficult to keep up to speed with. The way teens relate to brands and media is to some extent unpredictable. Does this mean that you give up trying? Of course not. You … Read more…

The #Sochi2014 Winter Olympics and Google

Today marks the launch of the much debated Sochi 2014 Winter Olympics. Apart from being winter sports, the Olympics are also a massive event in media and advertising. This time human rights and homophobic legislation have been the major topics discussed in the media, nearly overshadowing the Olympics as a sports event. One company, Google, … Read more…