Recent posts

Among the top 100 brands – how rank the first Swedish brand?

Research shows that a meaningful, different and salient brand is key to unlocking financial value growth in today´s hypercompetitive marketplace. However, marketing has come under fire from business leaders who think they don´t need to create and continue to support brands in this fast-paced digital world. The truth is that creating a strong and meaningful … Read more…

Pharma brands bliver sundere og stærkere af en daglig dosis consumer branding

Pharma produkter er som bekendt underlagt en meget restriktiv lovgivning, når det gælder markedsføring. At opbygge et brand inden for medicinalindustrien kræver nogle lidt andre tilgange og tankegange. Alligevel kan pharma brands have store fordele ved at lade sig inspirere af consumer branding og ”normale” markedsmekanismer. Millward Brown har gennem en årrække lavet research og … Read more…