Recent posts

Qualitative innovations from Millward Brown Nordic

1. Do you want to know about consumers’ digital clicking and ad skipping behaviour? Be a part of MB’s qualitative Danish research on digital consumer behaviour. The study is syndicated with other clients and done digitally with 20 participants over three days on IDEABLOG®. On the online blogging platform the participants are exposed to digital videos. … Read more…

YOUR MONTHLY CREATIVE TREAT: LET’S GO CRAZY, The Coca-Cola Company

Over the years I have tested more than 500 advertising campaigns. Most of them have slipped my mind. Some of them I still remember and then there are the truly brilliant ones that I will probably never forget. I – like so many other marketeers – am always craving for great creative ideas. The ones that make a difference for the brand owners. … Read more…