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YOUR MONTHLY CREATIVE TREAT: Life’s better when we’re Connected

Over the years I have tested many advertising campaigns for the financial sector. It is a difficult task to create impactful advertising in this category as people’s interest is very limited. Ads for the financial sector tend to be less Enjoyable, they have a weaker linkage to the brand, they are less persuasive and they create less brand appeal. Development of a great creative … Read more…