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YOUR MONTHLY CREATIVE TREAT: David versus Goliath Cannes winner

A great year in Cannes 2015 Millward Brown has tested 166 of the winning ads from Cannes. The winners in Cannes usually do well in our copy testing LINK, but 2015 was a particularly good year. The 11 tested ads beat the norms on all key parameters. In other words, the 2015 Cannes Award winners … Read more…