Attitudes do matter

attitudes matter

Do you think that brand attitudes among users are broadly the same across brands? At Millward Brown, we have strong evidence to the contrary; attitudinal equity even among users varies hugely across brands. Like it or not, consumer attitudes matter. Growing penetration will deliver increased behavioral loyalty, but attitudinal equity is needed to support volume and justify price, and it won’t just happen organically. Read our article here

 

Leave a Comment

Please complete the equation *