Recent posts

Last Call for Traditional Retail

Major jump for Amazon in the BrandZ™ 100 Most Valuable Global Brands ranking. The e-trade giant grows 41% and retains top spot as Most Valuable Global Retail Brand in the 2017 BrandZ™ Top 100. Google is still the most valuable brand in the world. Tech increasingly dominates the list of most valuable brands. Technology, innovation … Read more…

Founding Father Stopped by for Lunch this Week

Last week, Gordon Brown and his wife Jackie stopped by the Copenhagen office for lunch. Gordon Brown is the Brown in Kantar Millward Brown and it was a great honor and privilege to give him a tour of the company. Together with Maurice Millward, Gordon Brown established the company in in Royal Leamington Spa in … Read more…

Millward Brown’s Digital and Media Predictions for 2016

Read the topline summaries or download the full report AND join the webinar on February 2nd for a live expert presentation.   Addressable TV advertising, augmented reality marketing, micro-moments and mobile-first marketing – what does it all mean for brands?   Millward Brown’s annual digital and media predictions look at what’s new and what’s next … Read more…

Closer partnership with Kantar

Monday January 11th 2016: We are delighted to announce to our clients, contacts and the rest of the world that Kantar has acquired a majority stake in Millward Brown Nordic. Kantar is the data investment management division of the WPP plc composed of leaders in the market research and insights business. We will keep the Millward … Read more…

YOUR MONTHLY CREATIVE TREAT: David versus Goliath Cannes winner

A great year in Cannes 2015 Millward Brown has tested 166 of the winning ads from Cannes. The winners in Cannes usually do well in our copy testing LINK, but 2015 was a particularly good year. The 11 tested ads beat the norms on all key parameters. In other words, the 2015 Cannes Award winners … Read more…

YOUR MONTHLY CREATIVE TREAT: Fun and enlightening – advertising at its best

Avoid skipping of your video ad. And go all soft over the power of girls.   I have picked two awarding winning pieces of advertising, which I think are worth sharing. The first one, a Grand Prix Cannes Lion winner for the US car insurance company GEICO is interesting because it gives an example of … Read more…

YOUR MONTHLY CREATIVE TREAT: Killer ads on YouTube

YouTube has asked users to vote for their favorite ad among a list of 20 carefully selected ads. The favorite number 1 ad is for Turkish Airlines Kobe vs. Messi: The Selfie Shootout. I agree; the ad is great but should you wish to treat yourself for real you should move one step down the list to (re)watch Volkswagen’s ad The Force, launching … Read more…

YOUR MONTHLY CREATIVE TREAT: Life’s better when we’re Connected

Over the years I have tested many advertising campaigns for the financial sector. It is a difficult task to create impactful advertising in this category as people’s interest is very limited. Ads for the financial sector tend to be less Enjoyable, they have a weaker linkage to the brand, they are less persuasive and they create less brand appeal. Development of a great creative … Read more…

YOUR MONTHLY CREATIVE TREAT: LET’S GO CRAZY, The Coca-Cola Company

Over the years I have tested more than 500 advertising campaigns. Most of them have slipped my mind. Some of them I still remember and then there are the truly brilliant ones that I will probably never forget. I – like so many other marketeers – am always craving for great creative ideas. The ones that make a difference for the brand owners. … Read more…

The True Awards Jury found a True Winner

The True Awards Show in Denmark has just found its winners. Millward Brown tested two of the award winning ads for the Danish business newspaper Børsen’s Advertising Barometer: Best Ad and The Audience Award. The recipe for great and effective advertising Interestingly, the jury’s choice of Best Ad is completely in sync with Millward Brown’s … Read more…