Recent posts

The True Awards Jury found a True Winner

The True Awards Show in Denmark has just found its winners. Millward Brown tested two of the award winning ads for the Danish business newspaper Børsen’s Advertising Barometer: Best Ad and The Audience Award. The recipe for great and effective advertising Interestingly, the jury’s choice of Best Ad is completely in sync with Millward Brown’s … Read more…

How to create a Happiness Machine with your advertising agency

In Denmark right now there is a heated debate on the role of advertising agencies. One of the biggest telecom companies, TDC, has decided to take all strategy work and all daily campaign follow ups out of the hands of their agencies, placing the tasks in-house. Other big advertisers and high profile companies such as … Read more…