Recent posts

Qualitative innovations from Millward Brown Nordic

1. Do you want to know about consumers’ digital clicking and ad skipping behaviour? Be a part of MB’s qualitative Danish research on digital consumer behaviour. The study is syndicated with other clients and done digitally with 20 participants over three days on IDEABLOG®. On the online blogging platform the participants are exposed to digital videos. … Read more…

Rå idéer og slebne diamanter

Den store idé til en kampagne er som en slebet diamant. Usleben fremstår den sløret og mat, men via dygtigt håndværk kan den komme til at skinne smukt og sende sine budskaber ud  i verden. Læs den fulde artikel på Markedsføring.dk

Speaking eye to eye with the teen target

Anyone who has worked with the teen target, knows that it is a target that is not only difficult to understand but also difficult to keep up to speed with. The way teens relate to brands and media is to some extent unpredictable. Does this mean that you give up trying? Of course not. You … Read more…

All we want for Christmas is a happy family (and a new iPhone)

Most of us have a romantic dream of the perfect family christmas, gathering with everyone smilingly in front of the fireplace and feeling united. But this idyllic image is not going to happen – especially not in households with teenagers. Or is it? Teens are always checking their phones – physically present but not really … Read more…

Private Minds

How to navigate as a brand if you want to be a part of teenagers’ lives It is difficult to enter the sphere of teens – both in terms of being allowed access into their lives and being considered a relevant ”intrusion”. We call teenagers Digital Natives since they are practically born with digital communication, … Read more…

Teenagers, Brand Building and Communication: DOs and DON’Ts

Yo, wazup kids! Anyone 25+ might fall into the trap of thinking that young lingo could be a way of approaching teenagers when you want to get in touch with them and build a relation. Don’t ever go down that way, however. Teens have their own language and “teenish” is a language you will never … Read more…

Instagram in the Danish market

Since Facebook’s billion dollar purchase of Instagram the amount of users on the photo-sharing platform has exploded. According to the company itself, there are 130 million active users of Instagram, more than 50% of these living outside the US. The increase in usage has been exponential, not least in Denmark. Roskilde Festival, the largest festival … Read more…