Recent posts

Highlights from our seminar, February 2nd in Copenhagen

Uffe Jakobsen, Director, Millward Brown Nordic New Brand Equity and Pre-testing Research Solutions at Work Strong brands are meaningful, different and salient Advertising contributes to salience and makes the brand feel meaningful and differentiated New Millward Brown metric Power Contribution measures how meaningful, different and salient your brand is

Webinar: Is Your Creativity Paying?

Missed out the webinar? Don’t worry, we’ve recorded the video.  Three sessions available across regions. Register below. 30-second TV ads are being left behind as brands invest more in advertising across new and emerging channels to reach their target audiences, and maximize media ROI. Register for one of our Webinars to learn how your brand … Read more…

McSnap – Conquering new areas of Social Media

Is Snapchat worth your while as a marketer? This is something that is yet to be discovered. McDonald’s is exploring the possibilities of social media with Snapchat and informs Mashable that within just a few days they reached “several thousand followers” on this platform.  Rick Wion, director of social media for McDonald’s, sees this as … Read more…

The #Sochi2014 Winter Olympics and Google

Today marks the launch of the much debated Sochi 2014 Winter Olympics. Apart from being winter sports, the Olympics are also a massive event in media and advertising. This time human rights and homophobic legislation have been the major topics discussed in the media, nearly overshadowing the Olympics as a sports event. One company, Google, … Read more…

How teens use social media and why it matters to brands

If you want to know the future of technology and its impact on society, study how teenagers interact with one another. Teenagers are digital natives, navigating in a complex and sophisticated world that most of us do not fully understand. Yet, teens are a highly interesting target group to many companies. Their behavior as consumers … Read more…

Lurpak won a Silver Lion in Cannes – and is now winning the hearts of consumers

Congratulations to Lurpak, Arla Foods and their agency Wieden + Kennedy on winning a Silver Lion at the Cannes International Advertising Festival this weekend! The Cannes Festival is a prestigious creativity festival, where brands and agencies from all over the world submit their best campaigns in the hope of a reward. Winning a Silver Lion … Read more…

The importance of being meaningfully different

The yearly report from Millward Brown on the 100 most valuable global brands, BrandZ™ contains lots of interesting knowledge and insights on branding. One of the key words key to increase the equity of brands is meaningful. Across categories, the most valuable brands are generally meaningfully different. They’ve discovered important customer needs that they’ve filled in … Read more…