Recent posts

Science proves it: Emotions in advertising build brands and sell products

Download the Make a Lasting Impression report.   Brands that manage to make sense and create a clear meaning in the heads of consumers are more powerful and successful in the long term. Marketers need to move beyond the message and focus on the impression they want an ad to leave behind as a whole. … Read more…

Nordic Digital Video Advertising Award 2017 by Kantar Millward Brown Nordic

What makes a digital advertising winner? Kantar Millward Brown is now launching its test of digital video advertising in the Nordics. Out of 40 tested digital ads, the insurance company Tryg has developed the best digital video ad across all the Nordic countries and is the best performing advertiser with two different ads in Denmark … Read more…