Big ideas – Research can make a big difference

It seems that everywhere we turn these days we see or hear something about “big ideas.” Major global companies, including the likes of Coca-Cola, Procter & Gamble, Unilever, and Diageo, are putting increasing emphasis on finding powerful, mind-blowing creative concepts to fuel their marketing communications campaigns.

But what exactly is a big idea? Check this out here!

 

Can you remember any big ideas in the advertising area? Leave a comment!

 

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