Recent posts

New Marketing for Gen Z

Gen Z, typically defined as people born after 1997, currently those under the age of 20.       Just because they grew up with a smartphone in their hands, does not mean that Gen Z are more advanced in their technical capabilities. However, what was found in 29 of 39 researched countries was that Gen Z are generally … Read more…

Nordic Digital Video Advertising Award 2017 by Kantar Millward Brown Nordic

What makes a digital advertising winner? Kantar Millward Brown is now launching its test of digital video advertising in the Nordics. Out of 40 tested digital ads, the insurance company Tryg has developed the best digital video ad across all the Nordic countries and is the best performing advertiser with two different ads in Denmark … Read more…

Turn Digital Big Data into Better Data

Kantar Millward Brown, a global leader in brand, media and communications research, have launched Digital Behavior Analytics (DBA), an advanced analytics solution that gives businesses near real-time access to actionable insights on brand health and marketing campaign performance, using data from search patterns and social media conversations. “While most companies monitor social and search data … Read more…

Does your big idea guarantee a long shelf life?

Focusing on a problem or behaviour may only address short-term results. Although understanding the problem is important, the root cause of the problem must be understood to uncover a big idea, and to build a great campaign. A great creative platform always knows the unique role that the brand plays in  addressing the key insight. … Read more…

Dark Social is off the radar

The bar for social success is set very high. And automated targeting systems make huge assumptions about people’s potential interest in a brand or category and optimize content delivery based on fractional click through rates. Instead, let’s consider the fact that marketers are still fixated on Facebook and Twitter when most social conversations happen through … Read more…

Few ads transfer successfully

There is a risk that making an ad work across multiple countries may not be the best way to maximise ROI. Only 38% of the ads tested by Kantar Millward Brown that are strong in one country are strong in another. Read the full article how to guide from the centre and execute locally. PS. … Read more…

Make your brand smile

How much does your brand connect to the instincive behaviour? One of the most powerful, but undervalued, ways in which advertising influences purchase is by focusing people’s attention on positive aspects of using a brand, and establishing those ideas firmly in people’s minds so that they trigger a strong instinctive response. Read the full article by … Read more…

Fast or slow decisions!

What does the Nobel price winner Kahneman have in common with marketing and brands? How instinctively are our decisions and why are some decisions fast and some slow? Read our article that takes the support of Kahneman’s conclusions on fast and slow decision making. Be inspired by how your brand can enable your customers’ instinct in faster decision makings.

30 blir 15 eller 60 sekunder

Budskapen blir både kortare och längre än den 30 sekunders regel som vi varit vana vid. Och givetvis finns inget enkelt svar utan allt beror på… Millward Brown har gjrort research kring detta och tar i denna artikel upp några viktiga tumregler. Läs artikeln här [embeddoc url=”http://millwardbrownnordic.com/wp-content/uploads/millward_brown_pov_breaking_out_of_the_30_second_box.pdf” download=”all” viewer=”google”]

How brands really grow!

Dagens medielandskap förändras i rasande takt och diskussioner om mediebudgetens storlek och allokering är ofta mer utmanande än någonsin.   Men. Det finns en annan faktor som är än mer central för tillväxten för ditt varumärke. I denna globala studie av Millward Brown  – som inkluderade över 2 300 varumärken och som jämförde utveckling i … Read more…