Recent posts

Millward Brown håller varumärkesseminarium hos Sveriges Annonsörer

Björn Söderin kommer  att med utgångspunkt från den internationella varumärkeskartläggningen Brand Z (som görs för 10e året  i rad) berätta om  de tre avgörande komponenter som får ett varumärke att stråla eller inte. Ett välskött  varumärke genererar en överlägsen avkastning till sina aktieägare. Men vad är hemligheten bakom denna finansiella framgång? Och handlar det bara … Read more…

Millward Brown är talare på Tendensdagen, 2015

Ariane Längsfeld, European Brand Manager Media & Digital anställd på varumärkes- och analysföretaget Millward Brown, blir årets internationella talare på Tendensdagen 2015. Ariane kommer att tala om “The top media trends that consumers don’t even know about”. Ariane har lång erfarenhet inom multimedia och mätning av digitala kampanjer och har arbetat med annonsörer, byråer och publicister över hela Europa. … Read more…

Qualitative innovations from Millward Brown Nordic

1. Do you want to know about consumers’ digital clicking and ad skipping behaviour? Be a part of MB’s qualitative Danish research on digital consumer behaviour. The study is syndicated with other clients and done digitally with 20 participants over three days on IDEABLOG®. On the online blogging platform the participants are exposed to digital videos. … Read more…

Highlights from our seminar, February 2nd in Copenhagen

Uffe Jakobsen, Director, Millward Brown Nordic New Brand Equity and Pre-testing Research Solutions at Work Strong brands are meaningful, different and salient Advertising contributes to salience and makes the brand feel meaningful and differentiated New Millward Brown metric Power Contribution measures how meaningful, different and salient your brand is

How Brands drive Value Growth

Millward Brown has developed a framework to help businesses understand how to grow the value of their brands which is called ValueDrivers. As a result of extensive analysis of the Millward Brown brand equity database and re-evaluation of company owned and commonly accepted marketing models, ValueDrivers is used by many businesses around the world.

Digital Is Powerful. Handle with Care.

Billions of dollars are spent on digital marketing each year, and for good reason. Digital media has enormous power to reach and influence people. Over 2 billion people—about one-third of the global population—now access the Internet. Facebook alone reaches one-seventh of the world’s population. For all the successes, there are many more failures. One problem … Read more…