Recent posts

Do Men and Women Respond Differently to Ads?

While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads. Men are more likely to enjoy ads featuring humor, distinctive creative styles, and sexual imagery, while women are more likely to enjoy ads featuring children or a slice of life.

Facial Coding on BBC World News

Do your ads get all emotionals? As seen on BBC World News, Facial Coding captures intuitive (rather than considered) consumer response and is highly sensitive, improving the ability to optimize ads. Listen to Graham Page, from Millward Brown Neuroscience Practice, on BBC.

How teens use social media

If you want to know the future of technology and its impact on society, study how teenagers interact with one another. Teenagers are digital natives, navigating in a complex and sophisticated world that most of us do not fully understand. Yet, teens are a highly interesting target group to many companies. Their behavior as consumers … Read more…

Should I use humour in advertising?

What makes you remember some advertisements and forget others? And how clearly can you link the message of the ad to the right brand? Those questions are always top of mind among us who create ads and work with communications.  The top five most working ingredients in the Nordics for successful advertisements are: 1. Wellknown … Read more…

Instagram – a huge success!

Since Facebook’s billion dollar purchase of Instagram the amount of users on the photo-sharing platform has exploded. According to the company itself, there are 130 million active users of Instagram, more than 50% of these living outside the US. The increase in usage has been exponential. From our qualitative research we know what draws people to … Read more…

The power of being meaningful, different and salient

The most successful brands are not just meaningful, not just different or not just salient – they are all three. Don’t sell your brand short by using a myopic model of brand building that only acknowledge one of the three ingredients. Instead realize the importance of all three, and use consumer insight, category understanding and … Read more…

Is less always more?

To cut marketing costs through shorter, more intense commercial and still manage to be maximal effective is tempting!  – And it can work if you have a strong brand and a specific recognizable manner! Read more. Our experience tells us that those who know their history and are good at understanding their current situation are … Read more…