Recent posts

The most valuable Global Brands 2013

We’re delighted to present you with the 8th annual edition of the BrandZ™ Top 100 Most Valuable Global Brands. Read the full report here A short cut to the Swedish brands in the report, we can present IKEA on place 74 an increase in Brand Value with 31%: IKEA has benefitted from a combination of … Read more…

The eight top drivers of brand

In advance of the 2013 rankings, Millward Brown has analysed all the previous results since 2006 to reveal the eight Top Risers overall, the brands with the strongest, most sustainable value growth over time. These are:  Subway +5,145%  Apple +1,045%  Amazon +470% Hermès +297% Verizon +230% McDonald’s +228% IBM +221% Google + 188% The results reflect … Read more…

Is less always more?

To cut marketing costs through shorter, more intense commercial and still manage to be maximal effective is tempting!  – And it can work if you have a strong brand and a specific recognizable manner! Read more. Our experience tells us that those who know their history and are good at understanding their current situation are … Read more…

Trends – Digital and Media predictions

Millward Brown’s Global Futures Group brings you the hottest trends for the New Year Prediction 01: The Facebook newsfeeds will at the end of next year look very different from the ones we see now. We will see the rise of bigger, bolder, more interactive – and intrusive – Facebook advertisements in 2013. Read all the predictions here! What trends … Read more…

GROW, how ideals power growth and profit at the world´s greatest companies

Those who center their business on improving people´s lives have a growth rate triple of competitors, and they outperform the markets by a huge margin. They dominate and create new categories and maximize profit in the long run.   Give your comment on what you think is a growing as well as profitable brand and you … Read more…