Recent posts

The power of being meaningful, different and salient

The most successful brands are not just meaningful, not just different or not just salient – they are all three. Don’t sell your brand short by using a myopic model of brand building that only acknowledge one of the three ingredients. Instead realize the importance of all three, and use consumer insight, category understanding and … Read more…

The most valuable Global Brands 2013

We’re delighted to present you with the 8th annual edition of the BrandZ™ Top 100 Most Valuable Global Brands. Read the full report here A short cut to the Swedish brands in the report, we can present IKEA on place 74 an increase in Brand Value with 31%: IKEA has benefitted from a combination of … Read more…

LinkTM with Facial Coding™

LinkTM with facial coding measures the facial expressions through a web camera while the respondents are looking on your ads. Facial coding measures emotional reactions and analyses the spontaneous reactions connected to separate scenes in the movie. What unconscious reactions can you receive when you test your ad? Read more here. Can you guess what the … Read more…