Recent posts

New Marketing for Gen Z

Gen Z, typically defined as people born after 1997, currently those under the age of 20.       Just because they grew up with a smartphone in their hands, does not mean that Gen Z are more advanced in their technical capabilities. However, what was found in 29 of 39 researched countries was that Gen Z are generally … Read more…

Last Call for Traditional Retail

Major jump for Amazon in the BrandZ™ 100 Most Valuable Global Brands ranking. The e-trade giant grows 41% and retains top spot as Most Valuable Global Retail Brand in the 2017 BrandZ™ Top 100. Google is still the most valuable brand in the world. Tech increasingly dominates the list of most valuable brands. Technology, innovation … Read more…

Science proves it: Emotions in advertising build brands and sell products

Download the Make a Lasting Impression report.   Brands that manage to make sense and create a clear meaning in the heads of consumers are more powerful and successful in the long term. Marketers need to move beyond the message and focus on the impression they want an ad to leave behind as a whole. … Read more…

Nordic Digital Video Advertising Award 2017 by Kantar Millward Brown Nordic

What makes a digital advertising winner? Kantar Millward Brown is now launching its test of digital video advertising in the Nordics. Out of 40 tested digital ads, the insurance company Tryg has developed the best digital video ad across all the Nordic countries and is the best performing advertiser with two different ads in Denmark … Read more…

Does your big idea guarantee a long shelf life?

Focusing on a problem or behaviour may only address short-term results. Although understanding the problem is important, the root cause of the problem must be understood to uncover a big idea, and to build a great campaign. A great creative platform always knows the unique role that the brand plays in  addressing the key insight. … Read more…

Dark Social is off the radar

The bar for social success is set very high. And automated targeting systems make huge assumptions about people’s potential interest in a brand or category and optimize content delivery based on fractional click through rates. Instead, let’s consider the fact that marketers are still fixated on Facebook and Twitter when most social conversations happen through … Read more…

Few ads transfer successfully

There is a risk that making an ad work across multiple countries may not be the best way to maximise ROI. Only 38% of the ads tested by Kantar Millward Brown that are strong in one country are strong in another. Read the full article how to guide from the centre and execute locally. PS. … Read more…

From Funnel to Cycle – The New Decision Journey

To successfully build brands today, marketers should have a solid understanding of the new path to purchase. The digital brand ecosystem and the sheer volume of behavioural insight data available have changed things dramatically. Read the whole article here.

Bring in and bring together

The combination of research – and big- data is becoming increasingly necessary to get a more complete picture of the market. We need to really understand the effects of our marketing investments. Does it push sales, or does it build our brand and if so upon which marketing efforts? By combining the most rewarding market … Read more…