Recent posts

Nye kvalitative metoder simulerer mødet mellem dit brand og forbrugerne

Kom ind bag facaden med live online blogs Live online blogs er en effektiv måde at samle input fra forbrugere, der geografisk befinder sig vidt forskellige steder. Samtidig giver metoden os mulighed for at tilbringe mere tid i deres selskab, end vi normalt kan i en fokusgruppe.   Med live online blogs får forbrugerne et … Read more…

New Marketing for Gen Z

Gen Z, typically defined as people born after 1997, currently those under the age of 20.       Just because they grew up with a smartphone in their hands, does not mean that Gen Z are more advanced in their technical capabilities. However, what was found in 29 of 39 researched countries was that Gen Z are generally … Read more…

Does your big idea guarantee a long shelf life?

Focusing on a problem or behaviour may only address short-term results. Although understanding the problem is important, the root cause of the problem must be understood to uncover a big idea, and to build a great campaign. A great creative platform always knows the unique role that the brand plays in  addressing the key insight. … Read more…

Att skapa meningsfulla marknadsaktiviteter

Kombinera data från flera källor än bara research-data när du vill förstå hur hur ditt varumärke mår eller hur din kampanj har lyckats på marknaden! Lär dig av hur försäljningsdata bryts ner i minsta detalj på kort och lång sikt och dra paralleller till ditt varumärkesarbete. Läs gärna vår artikel eller få praktiska verktyg under … Read more…

Qualitative innovations from Millward Brown Nordic

1. Do you want to know about consumers’ digital clicking and ad skipping behaviour? Be a part of MB’s qualitative Danish research on digital consumer behaviour. The study is syndicated with other clients and done digitally with 20 participants over three days on IDEABLOG®. On the online blogging platform the participants are exposed to digital videos. … Read more…

Speaking eye to eye with the teen target

Anyone who has worked with the teen target, knows that it is a target that is not only difficult to understand but also difficult to keep up to speed with. The way teens relate to brands and media is to some extent unpredictable. Does this mean that you give up trying? Of course not. You … Read more…

Facial Coding – Measuring Emotions without the Guesswork

There is extensive evidence that form a number of scientific fields that suggest that the traditional economists’ view of consumers as ‘rational optimisers’ is not correct. Behavioural Economics is the field most frequently cited as providing this contrary view. Work here, including that of Nobel-prize winner Daniel Kahneman seeks to inform economic theory with real-world … Read more…

All we want for Christmas is a happy family (and a new iPhone)

Most of us have a romantic dream of the perfect family christmas, gathering with everyone smilingly in front of the fireplace and feeling united. But this idyllic image is not going to happen – especially not in households with teenagers. Or is it? Teens are always checking their phones – physically present but not really … Read more…

How teens use social media

If you want to know the future of technology and its impact on society, study how teenagers interact with one another. Teenagers are digital natives, navigating in a complex and sophisticated world that most of us do not fully understand. Yet, teens are a highly interesting target group to many companies. Their behavior as consumers … Read more…