Recent posts

How teens use social media and why it matters to brands

If you want to know the future of technology and its impact on society, study how teenagers interact with one another. Teenagers are digital natives, navigating in a complex and sophisticated world that most of us do not fully understand. Yet, teens are a highly interesting target group to many companies. Their behavior as consumers … Read more…

How to create a Happiness Machine with your advertising agency

In Denmark right now there is a heated debate on the role of advertising agencies. One of the biggest telecom companies, TDC, has decided to take all strategy work and all daily campaign follow ups out of the hands of their agencies, placing the tasks in-house. Other big advertisers and high profile companies such as … Read more…

Information never comes to an end

We never have a full knowledge about a category or brand. In qualitative research the process of interpreting information never comes to an end. It is always possible to reach a deeper level. The qualitative researcher´s job is exciting but difficult. There are no standard solutions, each study is specially tailored and everyone is different. … Read more…

Instagram – a huge success!

Since Facebook’s billion dollar purchase of Instagram the amount of users on the photo-sharing platform has exploded. According to the company itself, there are 130 million active users of Instagram, more than 50% of these living outside the US. The increase in usage has been exponential. From our qualitative research we know what draws people to … Read more…

LinkTM with Facial Coding™

LinkTM with facial coding measures the facial expressions through a web camera while the respondents are looking on your ads. Facial coding measures emotional reactions and analyses the spontaneous reactions connected to separate scenes in the movie. What unconscious reactions can you receive when you test your ad? Read more here. Can you guess what the … Read more…