Recent posts

Dark Social is off the radar

The bar for social success is set very high. And automated targeting systems make huge assumptions about people’s potential interest in a brand or category and optimize content delivery based on fractional click through rates. Instead, let’s consider the fact that marketers are still fixated on Facebook and Twitter when most social conversations happen through … Read more…

Make your viral dreams come true

Join our live webinar on our global study and learn about the formula for digital success. It’s on November 19th. New global study of consumer viewing habits shows that TV ads are still the consumers’ preferred form of advertising – but digital videos are taking a better hold and they deserve to come out of … Read more…

Qualitative innovations from Millward Brown Nordic

1. Do you want to know about consumers’ digital clicking and ad skipping behaviour? Be a part of MB’s qualitative Danish research on digital consumer behaviour. The study is syndicated with other clients and done digitally with 20 participants over three days on IDEABLOG®. On the online blogging platform the participants are exposed to digital videos. … Read more…

Speaking eye to eye with the teen target

Anyone who has worked with the teen target, knows that it is a target that is not only difficult to understand but also difficult to keep up to speed with. The way teens relate to brands and media is to some extent unpredictable. Does this mean that you give up trying? Of course not. You … Read more…

The #Sochi2014 Winter Olympics and Google

Today marks the launch of the much debated Sochi 2014 Winter Olympics. Apart from being winter sports, the Olympics are also a massive event in media and advertising. This time human rights and homophobic legislation have been the major topics discussed in the media, nearly overshadowing the Olympics as a sports event. One company, Google, … Read more…

Teenagers, Brand Building and Communication: DOs and DON’Ts

Yo, wazup kids! Anyone 25+ might fall into the trap of thinking that young lingo could be a way of approaching teenagers when you want to get in touch with them and build a relation. Don’t ever go down that way, however. Teens have their own language and “teenish” is a language you will never … Read more…

How teens use social media and why it matters to brands

If you want to know the future of technology and its impact on society, study how teenagers interact with one another. Teenagers are digital natives, navigating in a complex and sophisticated world that most of us do not fully understand. Yet, teens are a highly interesting target group to many companies. Their behavior as consumers … Read more…

Instagram in the Danish market

Since Facebook’s billion dollar purchase of Instagram the amount of users on the photo-sharing platform has exploded. According to the company itself, there are 130 million active users of Instagram, more than 50% of these living outside the US. The increase in usage has been exponential, not least in Denmark. Roskilde Festival, the largest festival … Read more…