Recent posts

Ny mätmetod för att göra bättre, digital reklam

Läs den på svenska här Or in English below: Kantar Millward Brown Launches LinkNow Copy-Testing Solution for Digital Advertising in Sweden. Expands Self-Service Offer to Include Online Video, Display, Facebook and Mobile Kantar Millward Brown, the world’s leading expert in helping clients grow great brands, have now launched LinkNow for Digital in Sweden, a cost-efficient, … Read more…

Fast or slow decisions!

What does the Nobel price winner Kahneman have in common with marketing and brands? How instinctively are our decisions and why are some decisions fast and some slow? Read our article that takes the support of Kahneman’s conclusions on fast and slow decision making. Be inspired by how your brand can enable your customers’ instinct in faster decision makings.

YOUR MONTHLY CREATIVE TREAT: Fun and enlightening – advertising at its best

Avoid skipping of your video ad. And go all soft over the power of girls.   I have picked two awarding winning pieces of advertising, which I think are worth sharing. The first one, a Grand Prix Cannes Lion winner for the US car insurance company GEICO is interesting because it gives an example of … Read more…

YOUR MONTHLY CREATIVE TREAT: Killer ads on YouTube

YouTube has asked users to vote for their favorite ad among a list of 20 carefully selected ads. The favorite number 1 ad is for Turkish Airlines Kobe vs. Messi: The Selfie Shootout. I agree; the ad is great but should you wish to treat yourself for real you should move one step down the list to (re)watch Volkswagen’s ad The Force, launching … Read more…

Big ideas – Research can make a big difference

It seems that everywhere we turn these days we see or hear something about “big ideas.” Major global companies, including the likes of Coca-Cola, Procter & Gamble, Unilever, and Diageo, are putting increasing emphasis on finding powerful, mind-blowing creative concepts to fuel their marketing communications campaigns. But what exactly is a big idea? Check this … Read more…