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View profileWhat makes a digital advertising winner? Kantar Millward Brown is now launching its test of digital video advertising in the Nordics. Out of 40 tested digital ads, the insurance company Tryg has developed the best digital video ad across all the Nordic countries and is the best performing advertiser with two different ads in Denmark … Read more…
Join our live webinar on our global study and learn about the formula for digital success. It’s on November 19th. New global study of consumer viewing habits shows that TV ads are still the consumers’ preferred form of advertising – but digital videos are taking a better hold and they deserve to come out of … Read more…
Budskapen blir både kortare och längre än den 30 sekunders regel som vi varit vana vid. Och givetvis finns inget enkelt svar utan allt beror på… Millward Brown har gjrort research kring detta och tar i denna artikel upp några viktiga tumregler. Läs artikeln här
1. Do you want to know about consumers’ digital clicking and ad skipping behaviour? Be a part of MB’s qualitative Danish research on digital consumer behaviour. The study is syndicated with other clients and done digitally with 20 participants over three days on IDEABLOG®. On the online blogging platform the participants are exposed to digital videos. … Read more…
While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads. Men are more likely to enjoy ads featuring humor, distinctive creative styles, and sexual imagery, while women are more likely to enjoy ads featuring children or a slice of life.
Do your ads get all emotionals? As seen on BBC World News, Facial Coding captures intuitive (rather than considered) consumer response and is highly sensitive, improving the ability to optimize ads. Listen to Graham Page, from Millward Brown Neuroscience Practice, on BBC.
Most of us have a romantic dream of the perfect family christmas, gathering with everyone smilingly in front of the fireplace and feeling united. But this idyllic image is not going to happen – especially not in households with teenagers. Or is it? Teens are always checking their phones – physically present but not really … Read more…
The True Awards Show in Denmark has just found its winners. Millward Brown tested two of the award winning ads for the Danish business newspaper Børsen’s Advertising Barometer: Best Ad and The Audience Award. The recipe for great and effective advertising Interestingly, the jury’s choice of Best Ad is completely in sync with Millward Brown’s … Read more…
Since Facebook’s billion dollar purchase of Instagram the amount of users on the photo-sharing platform has exploded. According to the company itself, there are 130 million active users of Instagram, more than 50% of these living outside the US. The increase in usage has been exponential, not least in Denmark. Roskilde Festival, the largest festival … Read more…
Congratulations to Lurpak, Arla Foods and their agency Wieden + Kennedy on winning a Silver Lion at the Cannes International Advertising Festival this weekend! The Cannes Festival is a prestigious creativity festival, where brands and agencies from all over the world submit their best campaigns in the hope of a reward. Winning a Silver Lion … Read more…