Closer partnership with Kantar

Monday January 11th 2016: We are delighted to announce to our clients, contacts and the rest of the world that Kantar has acquired a majority stake in Millward Brown Nordic. Kantar is the data investment management division of the WPP plc composed of leaders in the market research and insights business. We will keep the Millward Brown brand in all markets and all clients will keep their client service teams. So business as usual.

 

However, a close partnership with Kantar-businesses across the Nordic countries will create new opportunities for development for our clients and staff and together we will be stronger and more knowledgeable than we would be on our own. We are excited about the changes and perspectives and look forward to creating an even greater impact for our clients as part of this new environment.

 

Kantar Press release acquisition Nordics 11.01.16

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