LinkTM with Facial Coding™

facial-codingLinkTM with facial coding measures the facial expressions through a web camera while the respondents are looking on your ads. Facial coding measures emotional reactions and analyses the spontaneous reactions connected to separate scenes in the movie.

What unconscious reactions can you receive when you test your ad? Read more here.

Can you guess what the most frequent facial expression Millward Brown has tracked when doing facial coding? Give us your thoughts!

Leave a Comment

Please complete the equation *