GROW, how ideals power growth and profit at the world´s greatest companies

Those who center their business on improving people´s lives have a growth rate triple of competitors, and they outperform the markets by a huge margin. They dominate and create new categories and maximize profit in the long run.   Give your comment on what you think is a growing as well as profitable brand and you … Read more…

LinkTM with Facial Coding™

LinkTM with facial coding measures the facial expressions through a web camera while the respondents are looking on your ads. Facial coding measures emotional reactions and analyses the spontaneous reactions connected to separate scenes in the movie. What unconscious reactions can you receive when you test your ad? Read more here. Can you guess what the … Read more…

Big ideas – Research can make a big difference

It seems that everywhere we turn these days we see or hear something about “big ideas.” Major global companies, including the likes of Coca-Cola, Procter & Gamble, Unilever, and Diageo, are putting increasing emphasis on finding powerful, mind-blowing creative concepts to fuel their marketing communications campaigns. But what exactly is a big idea? Check this … Read more…