Qualitative innovations from Millward Brown Nordic

1. Do you want to know about consumers’ digital clicking and ad skipping behaviour?

Be a part of MB’s qualitative Danish research on digital consumer behaviour. The
study is syndicated with other clients and done digitally with 20 participants over three
days on IDEABLOG®. On the online blogging platform the participants are
exposed to digital videos. We design the study together with participating
companies to answer the most pressing and up in time digital challenges, e.g.:

  • What makes consumers watch your digital video to the end and which key message is conveyed?
  • Why do they click away from your ad?
  • Do the 5 seconds before clicking away have any effect?

The cost for participating in the study is DKK 7.500. per video ad.


2. Fusion group research to achive stronger communication

Do you sometimes feel short on knowledge after conducting a quantitative or qualitative communication study? At MB we successfully combine our thinking and methodology from our quantitative copy-test LINK with deep consumer insights and understanding through fusion groups. In fusion groups we open up for the “why” behind the numbers and dig deep to find new insights and improve the potential in our clients’ communication. With these insights you are better prepared to optimise the communication.


3. Do you lack inspiration for media planning?

As part of the fusion groups MB offers a qualitative media game where we let the consumers give input to which channels are the most relevant to use and invest in. The media game also helps to create new ideas to marketing, it gives input to the prioritisation of channels and shows how to tell a coherent, consistent and connected multiscreen and multimedia, brand-building story from a consumer view point.

Please contact lars.rasmussen@millwardbrown.dk or phone +45 3160 7034
if you wish to join the syndicated digital study or know more about fusion groups and the media game.

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