Recent posts

McSnap – Conquering new areas of Social Media

Is Snapchat worth your while as a marketer? This is something that is yet to be discovered. McDonald’s is exploring the possibilities of social media with Snapchat and informs Mashable that within just a few days they reached “several thousand followers” on this platform.  Rick Wion, director of social media for McDonald’s, sees this as … Read more…

The #Sochi2014 Winter Olympics and Google

Today marks the launch of the much debated Sochi 2014 Winter Olympics. Apart from being winter sports, the Olympics are also a massive event in media and advertising. This time human rights and homophobic legislation have been the major topics discussed in the media, nearly overshadowing the Olympics as a sports event. One company, Google, … Read more…

Instagram in the Danish market

Since Facebook’s billion dollar purchase of Instagram the amount of users on the photo-sharing platform has exploded. According to the company itself, there are 130 million active users of Instagram, more than 50% of these living outside the US. The increase in usage has been exponential, not least in Denmark. Roskilde Festival, the largest festival … Read more…